[NEW EP] YAMATTO – “ANTWERP SCUM”

Blue Ghost Records’ International Artist, Yamatto releases his debut EP, “Antwerp Scum”

YaMatto is a rising young rapper with a revolutionary world view and a sinister sense of humor. Emerging from the concrete slums of Hoboken, Antwerp -he delivers elegant tracks that are equal parts thought-provoking, stimulating, and head nodding. At only 20 years old, the Belgian artist raps without a filter, transforming his everyday stories of struggle and triumph into wildly entertaining songs.

Yamatto

For his debut EP, “Antwerp Scum”, he has teamed up with kindred spirit in British producer- Blue Ghost and is creating masterpieces together.

 

Blue Ghost started as the pseudonym of Sonny Dhanowa.

The purpose was to release his various productions, instead, it quickly grew into an umbrella organization. This is to provide a home for an increasingly eclectic collection of innovative music and striking visual art. The name is inspired by Sonny’s wandering, explorative nature, making YaMatto the perfect fit for this inspiring collection of creative individuals. Together, the two are bringing their unbridled passion to the modern music world, determined to make their names known to music fans around the globe. Be sure to connect with YaMatto on all social media and digital music platforms.


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[PLATINUM PRODUCER] MEET DADDYPLUGIN | @ptkn35

New York native, DaddyPlugIn releases his latest project, “Yo Ear Hole” on major digital music platforms

DaddyPlugInDADDYPLUGIN is a mild managed music producer residing in New York. Born on Sugar Hill (Harlem), he moved to Long Island New York, studied music formally in Boston and toured the American south R&B scene. Because of evolution, he now vamps freely into Hip Hop. This musician started in the elementary school band and then quickly advanced playing in bars. At age 15, they used to sneak him into night clubs to play gigs. Hip Hop has broadened DADDYPLUGIN’S scope allowing what he did many years ago relevant today. Now that it is cool to be electronic, acoustic, dirty, hypnotic and intellectual – all in one package- Daddy P is crossing all sorts of age and social barriers. His song and beat titles such as “Quazi Moto Takes the Fifth” and “Thirsty Receptionist” are examples of his satirical scope.

DADDYPLUGIN makes the claim founding the sub-genre “NICE NASTY.” His music has been noted “Clean” as well as “Gutter” simultaneously. The DPI sound is an approach to music using various composition formats. The influence of such music masters as Soulja Boy, KRS 1, Miles Davis, Thelonious Monk, Debussy, James Brown, Maurice Ravel, Igor Stravinsky, Pyotr Ilyich Tchaikovsky, Jimi Hendrix, Beatles, Snoop Dogg, Drake, Burt Bacurak, LL Cool J and more can be heard by experiencing DADDYPLUGIN’S musical statements. PLUGIN’S music is the stark reality of an “intellectual thug.”

“I refused to sell drugs as it would take me away from the essence of my music and get me involved with daredevil antics. This is not to say I’m a goody-two-shoes poet.”

Today’s push-button standards make him what you may consider strange. DADDYPLUGIN learned to play Piano, Saxophone, Drums, and Guitar on a professional level very early in life. Once upon a time, there was no consistent musical work available for a black musician in America. To make a living as a musician, he had to be versatile. Band members from different bands would get sick and D. Plugin would fill in as a substitute. Be sure to connect with DPI on social media and digital music platforms.

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[EP] TEEJAYE – “SMOKE SIGNALS”

Hooligan Worldwide Artist, TeeJaye releases his latest project, “Smoke Signals”

Southern Hip-hop artist, Teejaye is a 28-year-old native of Hammond Louisiana. The city of Hammond has never had any mainstream success in over 40 years. With influences such as Boosie, Kevin Gates, and Jay Z, TeeJaye is working extra hard to put his city on the map.

TeeJaye’s music reflects on his tumultuous life as a teenager. “One of the most sincere forms of respect is [actually] listening to what another has to say.” The one that experiences his music will hear pain, loyalty, and betrayal throughout the lyrics. He is most definitely one of a kind and it shows with his hustle, ambition, and work ethic. Next year’s quarter is going to set the industry ablaze with his unique tone and melodies. TeeJaye is certainly a standout among others.

Be sure to connect with TeeJaye on social media and digital music platforms.

teejaye

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[NEW MUSIC] TONY T -“TOTE THAT BITCH 180″ft Ballaholic Maday| @TonyT62829501

Ballaholic Artists, Tony T, and Maday release their debut single “Tote that Bitch 180”

Midwest Hip-Hop Artists, TonyFrmBallaholicGang and Ballaholic Maday are up and coming artists coming out of Minneapolis, Minnesota. Currently, they are working on separate projects which are scheduled to be released on multiple digital music platforms in 2020. Be sure to connect with them on social media and digital music platforms.

 

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[MUSIC 101] 10 WAYS TO GROW YOUR FAN-BASE

10 Types Of Content To Engage, Grow Your Fanbase

 

The relationship between fans and artists has been transformed by social media, with your music’s consumers now craving a higher volume of content and a more intimate connection with the creator than ever before. Luckily, this can work to your advantage as a musician, provided you know what type of content to churn out.

Social media is changing the relationships between fans and artists. Your modern audience now craves more intimate, varied and regular content than ever before.

So if you haven’t posted anything in months (since you tried to push them towards your last EP, perhaps) and are hoping your fan base will share/buy/stream your next release or show… you might not get the results you’re looking for!

In this article, we’re going to talk through 10 types of content to keep your fanbase warm, engaged and growing! Some on this list takes a lot of planning and effort to produce, while others are ideal solutions for when you’re struggling to find something to post.

Let’s start with some of the more complex ones.

1. The Music Video

Your music video is the showpiece of your artist content. It’s probably the one that takes the most time and organization to produce, but it doesn’t necessarily have to be expensive.

If you’re on a budget, it’s safe to dispense with the green screen, background actors and giant rideable wrecking balls. You can film it anywhere you want (within reason) and sync it to your high-quality studio audio. Interesting locations will normally buy you a few more seconds of the audience’s attention!

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Keep it as simple as performing your song in front of a couple of cameras. Alternatively, you could choose to go more abstract or tell a story in your video.

Or if all that sounds bland to you, you could choreograph a treadmill dance routine like OKGO. The possibilities are endless!

2. Content from Live Shows

Live shows are great for picking up pictures and footage of you in action. Ask your friends/family/stranger/inconsequential band member to record some of the show and snap some pictures for you on their smartphone.

You can then use this content to show your absent fans what they’ve missed. Live photos are also really useful for your website, social media banners/cover photos, and as artwork to promote your future shows.

Don’t worry too much about the audio or picture quality in your videos; you just need to capture the vibe in the room!

3. Cover Songs

Yes, we know… you’re all about being original. But you can absolutely leave your mark on someone else’s song!

Cover song videos tend to be incredibly successful in picking up new fans. They work best when you take a song from a different genre, and do it in your own style.

We think this is because our brains don’t like processing too much information when we listen to new artists – the tempo, the voice, the instruments, etc. – and so using a familiar melody and lyrics provides an “anchor” from which the listener can decide if they like your sound or not.

When it comes to advertising content to potential fans, we’ve found covers on average pick up new page likes at half the cost of original material!

4. Behind the Scenes

More than ever before, fans want artists to “let them in”. This can take many forms: You could let them see into your creative process, watch the band having fun together during rehearsal, or observe how you pass the time while traveling or backstage. Let your personality shine through!

Let your fans see what you’re like off-stage!

This sort of content can be the difference between fans loving your music, and loving the people who make it! Once your fanbase really cares about you, they are more likely to support your career by streaming your songs, sharing your content and turning up to your shows!

5. Show/Tour Poster

Let your fans know when you’re performing live, even if it’s just an open mic! Text-only posts are easy to miss, so it’s best to prepare some artwork or a poster with the dates and venues.

If you keep your Media Library stocked up with photos, you can make one in seconds using Beatchain’s free tools, and schedule them to go out to your social media channels.

Use Beatchain’s free tools to organize your files, create artwork and schedule posts.

6. EP/Album Promotion

It’s easy to scroll past a single post about a new EP or album, so prepare multiple posts using a variety of media to push people towards your new tracks.

Avoid text-only or link-only posts as these are easy to miss. Use different photos of the band or artist with a link to the release to keep the imagery fresh.

It normally takes a couple of plays for a song to start to ‘grow’ on people, but you don’t want to be putting out the exact same post 5 times! Make use of your music videos, Spotify embeds, album artwork (with the track playing behind it), and acoustic/non-studio renditions of your songs to get it stuck in their heads.

Give your fans a few reminders about your new tracks, but keep the content fresh!

7. Get Recycling

Never be afraid to recycle! If your content was well-received a year ago, use it again. Get on board with the themed content, whether that’s #throwbackthursdays, #waybackwednesdays #twelvedaysofxmas or whatever excuse you need!

Get editing and repurpose your old photos and videos to steer fans to your mailing list, tour dates and more. Cut up your old music videos with the free tools in the Beatchain app and help your newer fans discover your back catalog.

    Create a promo post from your old music videos

8. It’s not all about the music

As we touched on earlier, it’s important that your fans care about you as well as your music.

Artists are no longer expected to be mysterious and out-of-reach. Fans are now more inclined to support people who are relatable and human-like them, with hobbies, passions, guilty pleasures and vulnerabilities.

Don’t be afraid to share aspects of your life outside music, whether that’s having fun with friends, hanging with your pets, or supporting a cause close to your heart.

Just remember to do it in moderation!

9. Blogs and Vlogs

Alright, so nobody really blogs anymore. But if you’ve got a cool story about how your band formed, or you’ve just hit a milestone in your music career, or you want to share the meaning behind some of your lyrics, try putting together a Vlog or short interview for your fans. You could even get them to send in their questions in advance!

Once again, this is all about becoming more relatable and familiar to your fans, and getting them to buy into your ‘brand’.

10. Go Live!

It may seem a little daunting at first, but live-streaming is a great way to get your message out there and engage your fanbase. Facebook and YouTube will even send notifications to your fans when you go live, which is something you don’t get from your other content. It’s incredibly interactive and gives fans a chance to ask you questions about your music, your interests and everything else.

Just make sure you have a steady internet connection before you start!

Striking the Right Balance

Your social media following is key to advancing your career in music, particularly if you’re an independent artist. That’s why you need to get your mix of content right and build a good relationship with your fans.

In order to avoid appearing too pushy and “salesy”, we recommend that no more than 1 in 3 posts is trying to get them to buy or stream something. Remember, they don’t follow you on social media just to be sold to!

Make posting a regular habit, and try not to overthink or wait weeks for something ‘post-worthy’ to happen. Use the Launchpad within the Beatchain app to get a steady stream of content out to your social media pages, and watch where the gaps are in your scheduling. You can also keep tabs on how all your posts are performing from the insights dashboard.

So if you want an engaged, supportive fanbase, remember:

  • Keep your content varied and balanced
  • Give them a chance to like you as well as your music
  • Just get on with it!

Enjoyed this article? Find more useful tips, help articles and inspiration inside the Beatchain app!

SOURCE: HYPEBOT

Guest post by Joel Sadler of Beatchain

[MUSIC VIDEO] ASECARD -“WAVE IN THE DESERT” | @ASECARD

California Artist, AseCard teams up with Jon Dough and Rocstar 1.11 on his latest single, “Wave In The Desert”

Popular NorCal artists AseCard, Jon Dough, and Rocstar drop a vibrant visual to their high bass banger, “Wave In The Desert”. Catchy, real-life lyrics over a speaker pounding instrumental is the perfect combination and inspiration for this video that is sure to please all ways to Sunday. 

Swag On Auto-Pilot = S.O.A.P.! Brandon Martell Jones, otherwise known to the masses under the moniker ”’Ase Card”’, is an unsigned rapper and songwriter hailing from the Bay Area, Fairfield, California, popularized by his energetic and passionate flow and his distinct connection to his fans on both an urban and political standpoint. 

Basing his music of past struggles, life, and overall opinions on the world and its social climate, Card has never been one to hold his tongue, furthering intriguing listeners to gravitate towards his music, and image in general. Additional alleys Ase Card has successfully pursued include poetry, dance choreography, acting, producing and record engineering;-all along making it look seemingly effortless. 

Conclusively, Ase Card is the future, and a definitive force to move the industry in a positive direction with music, modeling, and acting that is sure to be embraced by millions of people around the world. Check out the wave.


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[MUSIC VIDEO] DRILLS – “BORN A GOD” | @ITSDRILLS

DRILLS RELEASES THE VISUAL TO HIS NEW SINGLE “BORN A GOD” FROM THE EP ‘NEVER FALLIN’

Atlanta’s very own, Drills is Eyein’F Entertainment’s CEO and your favorite rapper. Born and raised in Brooklyn, NY, this talented rapper, producer, and businessman decided he was not fulfilled with the corporate world, although relatively successful. Drills simply walked away from the cushy lifestyle and decided to do what he loves. Drills knew that he was born to be in the industry since he was 13 years old. Drills’ goal is to leave the industry better than when he arrived.

“Music is extremely important and powerful. It should be approached with respect and knowledge of that fact. Music is not to be used as a get rich quick scheme. If done correctly, it’s an avenue to immortality for the artist and an enriched legacy left for those who will soon follow. My reign is unknown but my music’s respected. My legacy, uh…music perfected.” -Drills

Drills approaches music with that in mind. 

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