Blue Ghost Records’ International Artist, Yamatto releases his debut EP, “Antwerp Scum”
YaMatto is a rising young rapper with a revolutionary world view and a sinister sense of humor. Emerging from the concrete slums of Hoboken, Antwerp -he delivers elegant tracks that are equal parts thought-provoking, stimulating, and head nodding. At only 20 years old, the Belgian artist raps without a filter, transforming his everyday stories of struggle and triumph into wildly entertaining songs.
For his debut EP, “Antwerp Scum”, he has teamed up with kindred spirit in British producer- Blue Ghost and is creating masterpieces together.
Blue Ghost started as the pseudonym of Sonny Dhanowa.
The purpose was to release his various productions, instead, it quickly grew into an umbrella organization. This is to provide a home for an increasingly eclectic collection of innovative music and striking visual art. The name is inspired by Sonny’s wandering, explorative nature, making YaMatto the perfect fit for this inspiring collection of creative individuals. Together, the two are bringing their unbridled passion to the modern music world, determined to make their names known to music fans around the globe. Be sure to connect with YaMatto on all social media and digital music platforms.
Midwest Artist, KINGSAVY releases the audiovisual to his Single, “Dance The Night Away”
Independent rapper, Kingsavy is back with another classic from the forthcoming tape” American Dream.” The Milwaukee native is no stranger to the industry. His music library consists of songs like “Get Turnt” and “I Made It.”
The track “Dance the Night Away”-produced by Askaree Beats-has a very unique sound that gives the audience a new taste in the music culture.
The track itself makes you feel like you’re in a club already that just gets you moving an keeping the listener in tune as the hook gives you a nice vibe. Be on the lookout for Kingsavy, the next big thing to step on the scene on a major scale, bringing a new style to the industry.
Be sure to connect with KingSavy on social media and digital music platforms.
East St. Louis Artist, Tommy Swisher links up with Kodie Shane on his latest single, “Snow”
American singer and songwriter, Tommy Swisher is the new and bright light shining on alternative music. He brings a refreshing new sound by fusing genres such as; Pop, Soul, Hip-Hop, Grunge, and EDM. Raised in East St Louis, Illinois, Swisher embarked on his musical career starting writing at 10 years old.
At the age of 14, Tommy moved to Atlanta with his mom and two brothers. This is where he begins recording and performing under the stage name Tommy Swisher. In 2015, he released a mixtape that garnered local attention and led to him being managed by Defient- the partner company of T.I’s Grand Hustle. This partnership ended on February 3, 2016.
This past March, his video premiered on BET Jams titled “Isolate” that was put together with Red Bull, that featured himself, JK The Reaper, and Marcus Dash. He’s collaborated with several prominent artists in the music industry, including WhatSoNot, B.O.B, Quentin Miller, and Sonny Digital. This proves that Tommy is establishing himself in all facets of music and proves that his sound is authentic.
” Realizing you are unhappy is the first step to happiness and I just want to be happy “~Tommy Swisher
Tommy isn’t your average pop-star. He is releasing his upcoming project that will combine the underground and mainstream bridge. The 8 track project “I just want to be Happy” will release on December 6th, 2019 on all digital music platforms. The video shoot for this project will take place in Tommy’s favorite city -Dubai in the United Arab Emirates.
The single, “Snow” was written about a girl who spiraled out of control on drugs. Tommy felt responsible for it. He links up with Kodie Shane to add a verse to the song. Be sure to follow Tommy Swisher on all social media and digital music platforms.
Ballaholic Artists, Tony T, and Maday release their debut single “Tote that Bitch 180”
Midwest Hip-Hop Artists, TonyFrmBallaholicGang and Ballaholic Maday are up and coming artists coming out of Minneapolis, Minnesota. Currently, they are working on separate projects which are scheduled to be released on multiple digital music platforms in 2020. Be sure to connect with them on social media and digital music platforms.
The relationship between fans and artists has been transformed by social media, with your music’s consumers now craving a higher volume of content and a more intimate connection with the creator than ever before. Luckily, this can work to your advantage as a musician, provided you know what type of content to churn out.
Social media is changing the relationships between fans and artists. Your modern audience now craves more intimate, varied and regular content than ever before.
So if you haven’t posted anything in months (since you tried to push them towards your last EP, perhaps) and are hoping your fan base will share/buy/stream your next release or show… you might not get the results you’re looking for!
In this article, we’re going to talk through 10 types of content to keep your fanbase warm, engaged and growing! Some on this list takes a lot of planning and effort to produce, while others are ideal solutions for when you’re struggling to find something to post.
Let’s start with some of the more complex ones.
1. The Music Video
Your music video is the showpiece of your artist content. It’s probably the one that takes the most time and organization to produce, but it doesn’t necessarily have to be expensive.
If you’re on a budget, it’s safe to dispense with the green screen, background actors and giant rideable wrecking balls. You can film it anywhere you want (within reason) and sync it to your high-quality studio audio. Interesting locations will normally buy you a few more seconds of the audience’s attention!
Keep it as simple as performing your song in front of a couple of cameras. Alternatively, you could choose to go more abstract or tell a story in your video.
Live shows are great for picking up pictures and footage of you in action. Ask your friends/family/stranger/inconsequential band member to record some of the show and snap some pictures for you on their smartphone.
You can then use this content to show your absent fans what they’ve missed. Live photos are also really useful for your website, social media banners/cover photos, and as artwork to promote your future shows.
Don’t worry too much about the audio or picture quality in your videos; you just need to capture the vibe in the room!
3. Cover Songs
Yes, we know… you’re all about being original. But you can absolutely leave your mark on someone else’s song!
Cover song videos tend to be incredibly successful in picking up new fans. They work best when you take a song from a different genre, and do it in your own style.
We think this is because our brains don’t like processing too much information when we listen to new artists – the tempo, the voice, the instruments, etc. – and so using a familiar melody and lyrics provides an “anchor” from which the listener can decide if they like your sound or not.
When it comes to advertising content to potential fans, we’ve found covers on average pick up new page likes at half the cost of original material!
4. Behind the Scenes
More than ever before, fans want artists to “let them in”. This can take many forms: You could let them see into your creative process, watch the band having fun together during rehearsal, or observe how you pass the time while traveling or backstage. Let your personality shine through!
Let your fans see what you’re like off-stage!
This sort of content can be the difference between fans loving your music, and loving the people who make it! Once your fanbase really cares about you, they are more likely to support your career by streaming your songs, sharing your content and turning up to your shows!
5. Show/Tour Poster
Let your fans know when you’re performing live, even if it’s just an open mic! Text-only posts are easy to miss, so it’s best to prepare some artwork or a poster with the dates and venues.
If you keep your Media Library stocked up with photos, you can make one in seconds using Beatchain’s free tools, and schedule them to go out to your social media channels.
Use Beatchain’s free tools to organize your files, create artwork and schedule posts.
6. EP/Album Promotion
It’s easy to scroll past a single post about a new EP or album, so prepare multiple posts using a variety of media to push people towards your new tracks.
Avoid text-only or link-only posts as these are easy to miss. Use different photos of the band or artist with a link to the release to keep the imagery fresh.
It normally takes a couple of plays for a song to start to ‘grow’ on people, but you don’t want to be putting out the exact same post 5 times! Make use of your music videos, Spotify embeds, album artwork (with the track playing behind it), and acoustic/non-studio renditions of your songs to get it stuck in their heads.
Give your fans a few reminders about your new tracks, but keep the content fresh!
7. Get Recycling
Never be afraid to recycle! If your content was well-received a year ago, use it again. Get on board with the themed content, whether that’s #throwbackthursdays, #waybackwednesdays #twelvedaysofxmas or whatever excuse you need!
Get editing and repurpose your old photos and videos to steer fans to your mailing list, tour dates and more. Cut up your old music videos with the free tools in the Beatchain app and help your newer fans discover your back catalog.
Create a promo post from your old music videos
8. It’s not all about the music
As we touched on earlier, it’s important that your fans care about you as well as your music.
Artists are no longer expected to be mysterious and out-of-reach. Fans are now more inclined to support people who are relatable and human-like them, with hobbies, passions, guilty pleasures and vulnerabilities.
Don’t be afraid to share aspects of your life outside music, whether that’s having fun with friends, hanging with your pets, or supporting a cause close to your heart.
Just remember to do it in moderation!
9. Blogs and Vlogs
Alright, so nobody really blogs anymore. But if you’ve got a cool story about how your band formed, or you’ve just hit a milestone in your music career, or you want to share the meaning behind some of your lyrics, try putting together a Vlog or short interview for your fans. You could even get them to send in their questions in advance!
Once again, this is all about becoming more relatable and familiar to your fans, and getting them to buy into your ‘brand’.
10. Go Live!
It may seem a little daunting at first, but live-streaming is a great way to get your message out there and engage your fanbase. Facebook and YouTube will even send notifications to your fans when you go live, which is something you don’t get from your other content. It’s incredibly interactive and gives fans a chance to ask you questions about your music, your interests and everything else.
Just make sure you have a steady internet connection before you start!
Striking the Right Balance
Your social media following is key to advancing your career in music, particularly if you’re an independent artist. That’s why you need to get your mix of content right and build a good relationship with your fans.
In order to avoid appearing too pushy and “salesy”, we recommend that no more than 1 in 3 posts is trying to get them to buy or stream something. Remember, they don’t follow you on social media just to be sold to!
Make posting a regular habit, and try not to overthink or wait weeks for something ‘post-worthy’ to happen. Use the Launchpad within the Beatchain app to get a steady stream of content out to your social media pages, and watch where the gaps are in your scheduling. You can also keep tabs on how all your posts are performing from the insights dashboard.
So if you want an engaged, supportive fanbase, remember:
Keep your content varied and balanced
Give them a chance to like you as well as your music
Just get on with it!
Enjoyed this article? Find more useful tips, help articles and inspiration inside the Beatchain app!
Florida Native, EdThatsMyCup’s “Off The Drank” video makes a statement on the web
Daytona Beach native, EdThatsMyCup is an upcoming artist and has a style that is trending for this artist. His first single “Heavyweight” is gaining a lot of traction with almost 25k streams on Spotify and is continuously bringing the attention that this artist.
Recently, EdThatsMyCup drops the visual to his latest single, “Off the Drink.” The extremely trippy psychedelic effects and the crazy in your face’ lyrics make this worth checking out. This amazing video filmed by Ozzy and is EdThatsMyCup’s first video. The video is making a statement on the world wide web.
EdThatsMyCup announces that he will be releasing another single soon. Be sure to check out his work and let us know what you think.
Also, connect with him on all social media and digital music platforms.
